● OUR PURPOSE
Bring green spaces back to life without wasting the most precious resource — and do good at every step, from the formula to the bottle.
Greenéclat is more than a colorant. It's an answer to a simple question: why pour litres of drinking water on a lawn just for the sake of appearance? Three convictions guide everything we do.
● 01 — ECOLOGY
“Save water, add color”: that's our motto. Instead of over-watering a yellowing lawn, we give it its green back immediately — up to 80% less water on treated areas (Greenéclat internal study).
Our binder is not petrochemical: it's a 98% bio-based soy resin, developed with a leading French bio-based resin specialist. A product made in France, with a short supply chain, because water is a scarce resource worth protecting.
* to protect the privacy of the people involved, the photo has been altered
● 02 — SOCIAL
Every Greenéclat can is bottled in an ESAT in Falaise, Normandy — a French sheltered workshop employing people with disabilities. Inclusive employment is not a marketing claim added after the fact: it is built into the heart of our production chain.
● 03 — SOCIETAL IMPACT
In Europe, we water lawns for the way they look. Elsewhere in the world, children still have no access to drinking water. That contrast is at the heart of our commitment.
We are currently building a partnership with an NGO dedicated to drinking water access. Our goal: 1 litre of Greenéclat sold = access to drinking water for one child in the world.
Programme currently being structured — exact terms will be announced once finalised.
For the garden, for the resource, and for people. At every step, we chose the fairer way.
Explore the shop